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By using promotional materials, small businesses can develop a brand and grow financially. These materials help spread the brand image to a wide variety of consumers in a way that does not intrude in an invasive way like traditional advertising might do. By using promotional materials, customers have a choice whether to keep your brand and logo in a more discrete and understanding way.

Set the Bar High for Growth

Growth is the goal for all businesses, including for promotional items small business, and an easy way to see immense increase in both customers and profit is through promotion. Creating innovative promotional materials can really make a difference in sales by getting the brand and logo out to the public in a non-invasive way. In addition, establishing a clear understanding of the business’ concepts, goals, and qualities, promoting to the public will go smoothly and will keep up retention. The Management Study Guide provides several insightful ideas and concepts involved in promoting a brand both internally and externally.

The Benefits of Promotional Materials

Using promotional materials for a promotional items small business has several benefits, the first of which is brand identity. Creating a logo and using materials such as pens, t-shirts, lanyards, key chains, and others can help establish the brand within the company. Other promotional items could also include PPC campaigns, SEO, marketing material, leads list, social media programs, awards, gifts, embroidery, garment printing, custom apparel, promotional products, and screen printing products, which are offered at certain places such as Fully Promoted. If employees have a clear idea on what the business is and what it looks like, promotion to consumers comes a lot easier.

First Impressions Are Everything

First impressions to potential customers are imperative. By establishing a brand identity, the business can move on to creating a brand image. Similar to brand identity, brand image involves growing the brand. Using promotional materials not only helps create a clear idea of what the business is, but it also establishes what consumers think and know about the brand. To better understand the difference between brand identity and brand image, read more at The Management Study Guide, or check out their table below:


Courtesy of the Management Study Guide

Another benefit that comes with using promotional materials is brand association. This is a scientifically researched idea where consumers make a connection to a business or product based on contact with the brand in many senses. By using promotional items, the brand is spread around to a wide-variety of potential patrons. The logo is associated with the brand as more and more people come into contact with the materials.

For example, you go to a party that has cookies from a small bakery shop. You saw the logo and the brand name on the box and napkins. You now have a positive brand association with this bakery. Whether it’s another party or you happen upon this bakery in the future, you now know the cookies are going to be good, which makes you more apt to use this bakery over others.

Small businesses can see an extreme benefit in using promotional materials. Especially when trying to establish themselves among corporations who have more established brands, by using and spreading materials to a vast amount of potential consumers it will increase patronage as well as profit.

If you want to learn more about the industry and how you can get involved in the promotional items small business industry, check out

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