What Makes the Promotional Products Industry Unique?

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If you’re thinking of starting a new business, you have many industries to choose from. Franchising is a great way to go into business for yourself, with the benefit of expert guidance and a well-established name brand. Opening a Fully Promoted franchise is a great way to make the most of your investment. The training and support we provide helps our franchisees start their new businesses strong. Let’s learn more about why now is a great time to invest in the promotional products industry.

A “B2B” Model

The promotional products industry largely operates through business to business (B2B) transactions. Our services are geared towards other businesses rather than the general consumer. This is a great business model because other brands are always in need of promotional products.  Uniforms, signage, pens, mugs, and magnets all help businesses to promote themselves and their special events. Fully Promoted stocks a wide range of promotional products, so we can provide our customers with virtually any item they have in mind – making us a one-stop shop for the businesses in our community. Furthermore, this business model stands out because it’s somewhat resistant to recession, unlike businesses that market directly to consumers. Businesses need our products in order to draw customers, and that need doesn’t evaporate during times of economic downturn.

The Promotional Products Industry is Thriving

It’s a great time to join the promotional products industry. Valued at more than $17 billion, this is a large industry with plenty of room for newcomers. Fully Promoted franchise owners help business owners of all types to raise their profile, and their clients can attest to the efficacy of our services. After receiving a promotional product, 85% of people report doing business with that company! Furthermore, 89% of consumers say they can recall the advertiser appearing on a promotional product they’ve received within the last four years. Our industry is booming because business owners pay attention to numbers like these and are ready to invest in promotional products.

Fully Promoted Stands Out

Fully Promoted stands out as the premiere franchise brand in the promotional products industry. Our franchise owners come from many different backgrounds and often have no experience in graphic design or production. They’re able to open full-service Fully Promoted franchises because we provide them with comprehensive training in which they learn the ins and outs of our business model. Furthermore, we give them a number of resources that simplify the process of running their store, and we’re available to answer questions and provide guidance when it’s requested. Best of all, our years of experience in the industry have given us valuable insight into how to run one of our businesses as efficiently as possible. While independent operators might struggle for months or years to develop best practices, our franchisees are able to start strong on day one.

Are you ready to break into the promotional products industry? Contact us today to learn more about what it takes to become a Fully Promoted franchisee.

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