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The Branded Products and Marketing Services Industry is Booming

Home - The Branded Products and Marketing Services Industry is Booming

A Growing Promotional Products Industry

Fully Promoted is now giving excited entrepreneurial-minded investors the chance to join a provenscreen printing business franchise model in a booming promotional products industry! With the demand for new marketing techniques coming to the forefront of businesses everywhere, the screen printing and embroidery business has seen incredible results.

According to IBISWorld, which publishes market research, the U.S. promotional products industry is estimated at more than $17 billion. This is due in large part to the desire for businesses and industries to extend the reach of their brand, be it through custom embroidery, promotional products, and other marketing strategies.

Since the need for companies to spread the word is an ongoing one, this industry can count on repeat business going forward. After all, what business couldn’t use their own branded merchandise?

In a study done in 2018 by Promotional Products Association International, it was found that seven in ten brands consider promotional products mostly or always effective in fulfilling marketing goals. Fully Promoted works with franchisees to obtain and retain those seven brands in your local community.

Fully Promoted is proud to be recognized as a trailblazer of the promotional product industry for always bringing variety to the branded apparel for our clients.

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Customer Statistics

Branded, promotional products have a far greater reach and impact than most people might think. Consider the following facts:

  • 83% of customers say they enjoy receiving a promotional product with an advertising message
  • After receiving a promotional product, 85% of customers say they do business with the company
  • 58% of customers keep a promotional product for up to four years
  • 89% of customers can recall the advertiser on a promotional product they received in the past two years
  • A promotional product increases the effectiveness of other media by 44%
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Businesses Seeking Promotional Items

Virtually every type of business in existence can benefit from extending its brand. By placing the company name, logo, and contact information on a promotional item, businesses can reach further with their advertising and enjoy a positive ROI. Promotional product companies can benefit from relationships with:

  • Restaurants
  • Clubs and schools
  • Medical companies
  • Sports teams
  • Professional services
  • Auto brands
  • Private online stores

Online Options

E-commerce is a trillion-dollar industry that’s growing at a double-digit rate every year. It only makes sense that a promotional product company should capitalize on that market.

Statistics show companies that offer an online option enjoy 7% higher sales than companies that don’t. Fortunately, branded product companies are able to establish an online presence that allows customers to shop completely online without ever having to set foot in a brick-and-mortar store.

Expanding Catalog

Technology is changing the promotional products game. In the past, there were limits to the types of products you could brand. Now, with the advent of affordable 3-D printing, promotional products are only limited by the customer’s imagination.

Advances in screen printing and embroidery techniques have also resulted in a wider array of clothing options. There has never been a better time to enter the branded products and marketing services business, and things will only get better and easier.

Fully Promoted Printing Equipment


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