Promotional products are not a new concept. Fully Promoted is part of a multi-billion dollar and highly in-demand industry where the products, services, and customers are limitless, and thanks to regular updates, a diverse client base, and repeat business, even newcomers can claim their territory and thrive.
The promotional products industry is alive and well, and recent research shows that promotional products continue to influence consumer behavior. Consumers love to receive promotional products, and additionally, advertisers love promotional products due to their efficacy.
Key research data from Promotional Products Association International (PPAI) shows that:
- Eight in 10 consumers like receiving promotional products, and seven in 10 consumers wish they received promotional products more often.
- Wearables are the most popular product category at 29 percent.
- Some 79 percent of consumers regifted, sold or donated promotional products.
- Nearly 10 out of 10 consumers are willing to go out of their way to get a promotional product.
- And finally, 72 percent of consumers believe that the quality of the promotional item is equivalent to the reputation of the company that offers them.
People delight in free products, and in turn, it helps them remember the companies that provided them with the free products. Promotional products are a highly effective marketing tool, and the best part is, they work for almost every industry.
Fully Promoted works with companies to expand their brand by utilizing promotional products of their choosing to showcase their brand. We’ve worked with clients in a variety of industries, including hospitality, medical, educational, professional services, and auto brands. Although we deal with a wide range of products, some of the most popular promotional products include pens, notebooks, clothes, and bags.
Staying ahead of trends and up to date on the industry is one way that Fully Promoted looks out for its franchisees. We keep our owners in the know with research and development to help them continue their success.
In 2020, Fully Promoted was able to increase sales by 9 percent over 2019. While others may have struggled through the height of the pandemic, Fully Promoted saw success due to their pivot toward personal protective equipment (PPE).
This was certainly a strong point, as the promotional products industry was relieved to see numbers for the industry recovering. However, the industry, while strong, showed year-over-year sales were down nearly 15 percent in Q1 2021, but by May, it showed signs of rebounding.
According to data the Advertising Specialty Institute (ASI) reported in May, PPE searches dropped off the top 10 list of most-searched items for the first time since January 2020. This rebound data reflects promising signs of the industry returning to normalcy with the search for staples such as pens, backpacks, and water bottles taking the place of PPE.
As a view that lies ahead for the promotional products industry, we have an optimistic outlook for a potentially pronounced rebound for businesses thanks to improved sales performance and conditions amid accelerated vaccination rollout and societal reopening.
Fully Promoted has always been an industry leader in the promotional products industry, and with our franchise partners, we can look to the future for continued years of strong industry performance.
Curious to learn more about opening a promotional product franchise with Fully Promoted? Contact us today!