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Fully Promoted (asi/384000), a Florida-based Top 40 promo products distributor, has named Kevin Davydov to the position of marketing manager.

In this newly created role, Davydov will lead and streamline Fully Promoted’s marketing efforts. Digital marketing will be key to efforts aimed at driving sales for franchisees in locations worldwide and raising Fully Promoted’s profile, executives said.

“Kevin has brought innovative thinking to every company where he has worked, and we’re eager to see him take our digital marketing strategy to the next level,” said Mike Brugger, president of Fully Promoted.

Davydov holds a bachelor’s degree in business administration (emphasis on marketing/marketing management) from Pace University’s Lubin School of Business. He also has certifications in digital marketing and related specialties that include Hubspot CRM sales and marketing, LinkedIn marketing, and more.

Davydov’s experience includes time as a marketing specialist for Security 101, which specializes in commercial security systems, and as a marketing manager at MI Translations, which provides translation services.

“I’m excited at the opportunity to join this forward-thinking company,” said Davydov, a native New Yorker who has lived in South Florida since 2020. Fully Promoted “already has powerful marketing strategies, and I plan to enhance them with new approaches to elevate these efforts.”

Based on reported North American promotional product revenue of $115 million, Fully Promoted ranked 20th on Counselor’s most recent list of the largest distributors in the industry. The new rankings will debut in July. Fully Promoted operates on a franchise model, with reportedly about 270 individually owned and operated locations around the world.