Jude and Erica Yahn were excited about the prospect of investing in themselves when they started researching franchises. After decades of working in diverse fields – Jude’s background is in mechanical engineering, process improvement, and lean manufacturing while Erica has done everything from interior design to international business development – they were ready for a change.
The years leading up to investing in Fully Promoted were full of constant change for the Yahns and their two children. Jude’s work for large corporations was paying well, but things like changes in management or ownership caused serious upheavals several times in his career.
In a period of eight years, Erica and Jude went through three interstate moves and lived at a total of seven different addresses, which got old for the family.
Finally, in late 2016, they were facing yet another relocation. Jude remembers thinking enough was enough and not wanting to relocate, saying, "We are in a nice location and a good school district so I said I’m…doing something else because we’re not moving again.”
So they didn’t. They bought an existing franchise in Tulsa, Oklahoma, and never looked back. They celebrated their one year anniversary in March 2018 and are excited about how far they have come and where they are going.
What drew them to franchising was the idea that they were investing in themselves. After years of investing time in other people’s businesses, owning a Fully Promoted allowed them to do something for themselves.
Indeed, owning a business has given the Yahns the flexibility they never had before. Jude is part of his daughter’s elementary school’s “Dynamic Dads” program, which organizes monthly activities and allows him to spend time volunteering in his daughter’s classroom. “Other jobs would not have afforded me that opportunity,” he says matter-of-factly, referring to his years working demanding, inflexible jobs.
“It’s nice to make our own hours,” Erica says, “I coach lacrosse so I’m able to leave in the afternoon to coach my girls and [the] business keeps running.” Both Erica and Jude enjoy that as business owners, they get to wear a lot of hats, though they acknowledge there are a lot of tradeoffs. “We would be lying if I said year one was a piece of cake,” Erica laughs, “but what we are excited for is what we see on the horizon. What we are going to be able to do after two or three years.”
Fully Promoted’s amazing team is a huge asset for the Yahns. Training has been key to their success, and they appreciate the ongoing nature of training within United Franchise Group, the company that manages Fully Promoted as well as several sister brands. This is especially helpful when Fully Promoted rolls out new products or services, which happens often as the brand strives to offer complete marketing solutions to clients.
There have been times when Fully Promoted has rolled out a new product or service that the Yahns don’t fully understand. They are grateful that, when they need further clarification or training on something, UFG has responded by creating a webinar or scheduling a one-on-one phone call with the Yahns and the provider so that they can offer the product with confidence.
“Not only do we learn on the job, but UFG gives us lots of opportunities to learn,” Erica says, describing the outstanding training she and Jude have received. On top of all that, the network within Fully Promoted has been a huge help. Between the corporate partners and their fellow franchisees, the Yahns have learned a lot in the last year. And they are excited to see where it goes next.
“What was most intriguing to us was the potential,” Jude says of investing in their business. Erica adds, “Fully Promoted gives you the tools to make you successful; they let YOU define what you see as success. We love that we have support but we are able to make decisions ourselves.”