As a Fully Promoted franchisee, you’ll be supported by a strong, cohesive team that knows what it takes to succeed in today’s competitive embroidery franchise industry.

Fully Promoted has been built and fostered by a team of dedicated, intelligent, and business savvy individuals who continue to help the brand reach new heights with comprehensive strategy and innovation. See below for a few of the key players you’ll be working with as an Fully Promoted franchisee.

Ray Titus

CEO of United Franchise Group

As the Chief Executive Officer of United Franchise Group, Ray Titus founded and currently oversees several successful business-to-business brands: Fully Promoted, Signarama, SuperGreen Solutions, and Transworld Business Advisors. Ray has consistently been acknowledged for his exceptional leadership and entrepreneurial skills: He was named Ernst & Young’s Florida Entrepreneur of the Year in 2007, as well as the Counselor International Person of the Year.


Joe Loch

Joe Loch

Joe’s broad based business skills and experience working with small business owners is a perfect fit to lead the Fully Promoted team. Joe has brought over 25 years of experience leading teams, growing sales, and improving processes to UFG. Most recently, in his 8 years at Hickory Farms, with over 500 corporate stores and 100 franchisees, Joe held executive level positions overseeing retail store sales, supply chain, B2B gifting sales, and franchise management. Joe grew up in Maryland and graduated from Towson State University.


Bina Pancholi-Martin

Director of Training

Bina has over 25 years of Training & Development experience in analyzing corporate developmental needs and successfully executing change management initiatives to achieve business goals. She is certified trainer in numerous programs and has assisted in developing strategic business partner programs for company-wide learning and development initiatives. Bina has worked with several large organizations including Kaiser Permanente, Allegis Group and eBay Enterprises.  Bina grew up in Maryland and graduated from Towson State University.


Edan Della Mea

VP of Operations

Edan Della Mea has built a successful career as a marketing executive with over 20+ years of strategic marketing efforts that drive sales, traffic, and revenue. Proven ability to produce innovative marketing programs both traditional and non-traditional, that effectively increase value and drive objectives. Most recently, Edan spent 10 years working for Related Companies where she oversaw marketing initiatives for several mixed-use properties across the U.S. Edan brings her vast knowledge and experience to Fully Promoted as the brand continues to grow globally.