Perks of Opening a Franchise vs. Starting a Business from Scratch

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If you’ve done any research on the screen printing business, you know that now is a great time to invest. You may be wondering how to best go about opening your business, and whether you’d like to start your own company from scratch or purchase a franchise. When you decide to franchise, you’ll enjoy the benefits listed below and much more.

Training and support

When you decide to open a new business from scratch, you’ll have only yourself to rely on. You’ll need to teach yourself the basics of running your store, producing your product, and learning about the industry. If you have a question or an unexpected problem, you’ll need to rely on yourself to get the answers you need. When you decide to franchise, you’ll be able to take advantage of the training and support programs put in place by your franchisor. When you choose a franchisor who has been in business for many years, you’ll be able to rely on their experience and methods and you’ll always have people to turn to when you need support. In the promotional products business, technologies and methods are constantly evolving. Fully Promoted supports our franchisees by teaching you how to operate the latest and greatest technologies.

Name recognition

One of the most significant benefits to franchising is the name recognition you’ll enjoy. It can take a new business years to build up a strong reputation for itself. When you make the decision to franchise, you’ll be able to cash in on the reputation of your franchisor. You’ll enjoy a greater number of customers who know and trust your brand than you would if you decided to go it alone. This name recognition can go a long way toward quickly building up a customer base in your territory.

These are just two of the ways franchising makes things easier for business owners, but there are many more points to consider. Marketing support, exclusive territory rights, and valuable networking opportunities are a few other points to keep in mind when deciding whether to franchise or open a new business from scratch.

If you’d like to learn more about the ways that Fully Promoted supports our franchisees, reach out to us today.

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