Everybody knows that the customer is king or queen in the small business world. Without happy customers, your small business isn’t going to thrive. You might even find that keeping the doors open and paying the light bill is difficult without knowing how to impress your customers.
Figuring out how to impress your customers and keep them coming back to you isn’t always obvious. Use this guide to learn more about leaving a lasting impression on each of your customers.
Respond Quickly
From the first time a customer picks up the phone to call you to the time he or she has a problem with a service or product you provided, a quick response is essential. Without that, your customers are going to turn to one of your competitors to meet their needs.
Customers don’t like waiting, either, and if you make them wait on you, they won’t hesitate to look elsewhere. This is especially true for new customers.
Respond quickly from the start, and you’ll find that your customers are happy to return to you. They might even refer you to friends and family because of your excellent service.
Be Courteous
Everyone in the business world should be courteous when dealing with customers and clients. If you really want to know how to impress customers, though, courtesy should be at the top of the list.
From a solid greeting to saying thank you and showing how much you appreciate a customer’s business, courtesy can be the difference between a spectacular encounter and a standard one for a customer. Common courtesy can also impact how customers feel about you when they go home and think about the experience later.
That impression can determine whether your customers will return to your business.
Take the Blame
Nobody likes being blamed for something they didn’t do, but in many cases, the customer is right. That’s especially true when it comes to taking the blame for something that happened, even if it wasn’t your fault. Taking the blame when a client is unhappy—even through no fault of your own—is a big part of impressing customers.
If you did make a mistake on a customer’s order, coming forward and letting a customer know is essential if you want to keep that customer. Before you do this, have a plan in place to remedy the situation.
If the customer did something wrong, you’ll need to gauge whether letting the customer know will benefit you. If you can correct the problem with little cost or effort, doing so will help you create a better overall experience for your customer.
Incorporate These Tips in Your Business
Impressing customers so they come back to you instead of going to one of your competitors isn’t always easy. It takes many small business owners years to understand how customers respond to every facet of a transaction.
Use these tips to help you create the best possible experience for your customers every time you deal with them. If you do, you’ll find that happy customers are also a source of new business that doesn’t cost you a penny in advertising or time spent on social media. Visit our website to learn more about how to impress your customers.