Facebook Pixel

Find Out What’s New and Exciting with Fully Promoted

Home - Promotional Products Industry - Find Out What’s New and Exciting with Fully Promoted

Have you heard the news?! Fully Promoted is the new face and name of EmbroidMe! We have updated our brand to include a full range of branded products and marketing services for all our clients.

The Evolution of a Brand

2000: The Start of EmbroidMe

When we opened our first store, we were one of the few places that small businesses could go for their custom embroidery needs. We made embroidered uniforms, shirts, aprons, hats, and other apparel that our customers used to promote their brands. At that time, 95% of our business was in embroidered apparel, while just 5% was in other services we offered.

people in a business meeting

2012: More Than Just Embroidery

As time went on, our other promotional products gained popularity and we began adding product offerings so customers could more easily customize their marketing. We moved from only offering embroidery on apparel to screen printing t-shirts and other clothing as well as non-apparel items like bags.

These were so popular that we started offering other items that our clients could use as swag for their employees, at trade shows, and offer customers. Some of these popular items included:

  • First aid kits
  • Pens, pencils, and notebooks
  • Keychains
  • Water bottles
  • Toys, balloons, and party hats

2015: Planting Marketing Roots

With the popularity of our swag items, EmbroidMe started offering small format printing to our customers—things like business cards, calendars, banners, signs, and displays. Small and medium businesses raved over the fact that EmbroidMe was one place where they could get a variety of their marketing needs met.

2016: The Shift

By 2016, 40% of our revenue came from our non-apparel offerings. It became clear to us and our franchise owners that non-apparel was a huge growth opportunity in our sector, so we decided to start updating our brand.

2017: Fully Promoted Is Born

After spending significant time in 2016 researching full marketing opportunities, determining the Fully Promoted brand goals, and implementing new infrastructure to gradually make the change, we announced in January 2017 that EmbroidMe is turning into Fully Promoted. This update marks an exciting change in our brand, and our franchisees will surely reap the benefits of offering our clients a full marketing strategy.

The More Things Change, the More They Stay the Same

Even though we are making exciting changes to our brand, we are still the amazing franchise opportunity we have always been. Here are some of the ways that Fully Promoted works for our franchise owners:

  • Franchise teams dedicated to helping all of our owners open and operate their businesses with confidence
  • Backing from United Franchise Group, a strategic brand management company with over thirty years of experience franchising in nearly 75 countries
  • B2B focus, which is resilient in nearly any economic condition
  • No industry experience required for franchisees

Expanding our product offerings is the next step in being the complete marketing solution for our clients and their businesses. Though there will be differences between EmbroidMe and Fully Promoted, these changes are pushing us into the future of our company.

We look forward to what is coming next!

Request more information to see how you can get your piece of the business.

It's only fair to share...
Share on Facebook
Tweet about this on Twitter
Share on LinkedIn
Share on Reddit

Fill out the form below to get the franchise brochure and learn about becoming a Fully Promoted franchise owner.

  • We are committed to safeguarding the personal data privacy of our clients. This policy applies where we are acting as a data controller with respect to the personal data of our physical and digital forms, website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. By checking the opt-in box shown below, you are agreeing with the terms of this policy and allowing us to use this data for the purpose to evaluate you or your company as an applicant. In this policy, "we", "us" and "our" refer to united franchise group, a group of affiliated companies and brands. Please read our complete privacy policy at www.TrustUFG.com.

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, to analyze your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. By clicking on the "Accept All Cookies" button or navigating the website, you agree to having those first and third-party cookies set on your device.

Cookie Policy